![]() So apart from some minor inconveniences like additional verifications for media buying, the international account has exactly the same functions.Both types of accounts have the same login page and backend, which are available in Chinese and (partially) English.agency or other company employees) who can post but cannot approve major changes on the account. Apart from admin, there are operators (in this case e.g.For international accounts, an additional application is required to start media buying (WeChat ads) or WeChat payments (WeChat pay for e-commerce).Brand followers based in China or abroad will receive exactly the same updates and articles. From the user’s / follower’s perspective, there is absolutely no difference.Pros and cons of Chinese and international WeChat official accounts It’s just quite hard to appoint the new admin without the previous one scanning the approval codes. But nevertheless, it’s the company that is always the owner of the account and not the admin. It’s extremely important to hand over the admin role if an employee is leaving a company, otherwise, the process is quite troublesome. A personal WeChat account verified with a bank card (can be overseas and can be unlinked after the procedure and passport information will be required. Admin must approve all major account operations by scanning a QR code, including adding operators with limited authorizations but who can fully prepare and publish articles.įor accounts using a local business license, Tencent requires a Chinese citizen (Chinese local ID) to be the admin, it’s best to have a trusted employee appointed.įor the accounts using the international business license, the admin can be a foreigner. When it comes to the fee that brands need to pay WeChat for yearly account validation, Chinese WeChat official accounts need to pay a fee of 299 RMB, and international official accounts have to pay a fee of 99 USD per year.Īn extremely important role, the admin will scan the QR codes to approve any major changes o the account, appoint article editors, and more. From the user’s perspective, a verified WeChat account also means that it’s legitimate and can be trusted. Verification is required for the account to be recognized as official and in order to unlock key account features. However, in recent months, the next step – verification of the account, can take a couple of weeks. Normally, the process of registration takes up to 14 days and is relatively smooth. For accounts registering with an overseas account, each application is reviewed individually and it can take more time. The registration time for an account using a Chinese business license is usually a few working days. Since we are working directly with Tencent, we are able to help with these issues and troubleshoot immediately. ![]() > We explain more about the differences between service and subscription accounts hereįurthermore, only one international official account can be created under one license, but with a Chinese business license, you can create two official accounts under one license.Ĭhinese WeChat accounts get easier access to additional services like advertising, whitelisting or WeChat Pay, etc., while it is slightly more complex for international accounts to access these services, although some are still available.įor example, overseas businesses might be restricted from advertising in certain industries and application for an advertising account on WeChat is not automatic but granted on a case-by-case basis. Type and number of official accountsīrands with a Chinese business license have the option of a service or subscription account, the two types of official WeChat accounts available, whereas brands with an international business license can only choose a service account. To clarify, the difference is only in the account creation and features of the WeChat services. When it comes to WeChat official accounts, be they international or local, it looks the same for the audience. International vs Local WeChat official account ![]() Let’s see how to get started with the WeChat official accounts! Secondly, all of their content is visible to their followers based in and outside of China. We have helped dozens of our clients to register an official account with their overseas paperwork. We are happy to let you know that none of the above is true.įirstly, foreign companies have been permitted to open and legally own a WeChat official account entirely controlled by their overseas entity since 2018. Still, many online sources insist that an account created with a foreign business license is not visible to users based in China. ![]() Until a few years, it wasn’t possible for foreign entities to register their official WeChat account or they had to use 3rd party business license in order to do so. ![]() Opening an official account can be a daunting task for companies, especially those based overseas. ![]()
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